Powerful and reliable designer group – high quality and value addition. Since Apple is concerned with horizontal incorporation and strategic subcontracting, this section will discuss the organization’s unique roles and goals along these avenues. Price – generally, the price of any Apple product is in most cases high and only can be purchased by financially stable people. A functional strategy is focused on enhancing the roles of an organization’s value chain and therefore achieving competitive advantages via better competence, excellence, novelty, and receptiveness to consumers (Musgrove 2006; McLean 2008). It is a leading personal computing and smartphone brand with a global presence and market-leading position. Hill, C. & Jones, G. 2004, Strategic management: An integrated approach, 5th edn, Houghton Mifflin Company, New York. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. With the learning marketplace encountering threatening budget barriers and the United States moving towards a personal computer saturation level, the company may require spending funds more rapidly and yield to promotion cost forces on Apple items without an alternative novelty, incorporation, or divesture (Martin 2008; McGrath 2006). Wilcox, J. Matching Customer expectations – Being a leading company since 1980’s Apple has a major market share and the consumer expectation is going through the roof. If the company is capable of maintaining the smart aspect of not only iTunes, but also iPod, Apple will be capable of generating above sector incomes for the future. The share price currently stands at around $600, merely 12, years after Steve Jobs’ return to the company, where the share price was $5. Hence, numerous clients from low-income class could not purchase Apple items and choose other trade names (Dupai & Pinter 1999). This novelty, however, would be unsustainable without an education atmosphere tolerant of flaws. McLean, P. 2008, How the MacBook air stacks up against other ultra-light notebooks, Apple Insider. Regarding major capabilities, the company has been at the top of the User Electronic Sector and has kept unique images in personal computer processing and entertainment as well. Web. Baker, B. Apple is in a very strong financial position, which, creates opportunities for growth, extensive research and development and product. Given the companys current leadership in the industry, Apple is positioned to exploit these opportunities. Crossan, M. & Killing, J. (2020) 'Internal and external analysis of Apple Company'. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. ...External and Internal Environmental Analysis Apple Inc. is a computer product company that was launched into the market through the collaborative efforts of Steve Jobs and Steve Wozniak in the year of 1976 and is aimed at reaching the diverse global community. While most companies can hope to have one or maybe, two core competencies, the success that Apple has seen in the past few decades in, the global commercial electronics industry has been unprecedented. This research paper on Internal and external analysis of Apple Company was written and submitted by your fellow student. Also, the company collaborated with Google with a view of providing its iPhone consumers with competitive search and entertainment characteristics. Hence, numerous clients from low-income class could not purchase Apple items and choose other trade names (O’ Brien 2007; Krazit 2008). Generally, the price of any Apple product is in most cases high and only can be purchased by financially stable people. The value of analysing the, tangible assets of the organisation lies in the determination of the potential for the, creation of competitive advantage (Grant 2007). High product reliability, soaring economy of scope, soaring client switching cost as a result of distinct hardware & software, charge benefits via copyrights & secret procedures. The internal environment analysis can be performed effectively through SWOT analysis as follows: Strengths: The main strength available to Apple Inc is its brand reputation in the entire electronics industry, as it is known as the leader in the tablet market and it is the first to introduce tablets as well. This makes Apple the most valuable publicly traded, company in the world. The company has made a strong return in the recent years. This PESTEL/PESTLE analysis shows that the majority of external factors in Apples remote/macro-environment provide opportunities. For organizations it is essential to understand their clients. Apple stores have transformed from merchandising buildings designed to attract, -Apple customers, to retail destinations. Since Apple has a broad item range, each newly developed item makes the former product unexciting against it; the concern of cannibalization may be an aspect of derailing the desired income stream of the items (Alexander & Campbell 1994). The company maintains its pricing strategy different from that of its rivalries which provide personal computers and other music systems at low cost. IvyPanda. Frommer, D. 2008, Apple’s year ahead: Slashing Mac prices to boost market share, Silicon alley insider. Utilizing brand value and CEO personality in emerging sector market with a view of leveraging more brands trust and push novelty. Apple’s marketing campaign, highlights this not by specifying the complex features of the product, but rather, showing the way that consumers will use them in, The “genius bar” feature of the retail Apple store provides a direct consultation, service that allows customers to consult an expert technician on problems they may, have encountered with their product. The company was incorporated in 1977. The unique hardware, system has also allowed for Apple to be produced entirely from scratch with a, Apple capitalises on economies of scale in their production techniques by utilising, cheaper and more efficient partners to carry out production at a high quality. The creation of products that, despite, ever changing and evolving in technological progress, maintain a clear look and use, Apple defies the norm in regard to core competencies, that is; the capabilities that, serve the company with competitive advantage over rival firms, as it has three that, are clearly distinguishable. 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